Atascadero Pride

Design & Branding

For its fourth annual celebration, Atascadero Pride wanted a look that captured the heart of the Central Coast; joyful, inclusive, and full of color.
We worked closely with the event organizers to design a theme that felt both modern and distinctly them.

Designing for visibility and celebration.

Atascadero Pride has grown each year into one of the Central Coast’s most loved community events. This year, they wanted the design to feel elevated — something that would pop across digital and print materials but still carry the warmth and friendliness that makes the event special.

We collaborated with the organizing team on everything from the event banner and social graphics to print collateral, exploring ways to express pride through texture, typography, and motion while keeping it approachable and fun.

A theme built on color and connection.

We drew inspiration from the rainbow spectrum but swapped sharp lines for organic watercolor textures; a softer, more human way to show diversity and unity. The flamingo became a recurring symbol: playful, confident, and unmistakably part of Atascadero’s identity.

It’s always more than just design; it’s about helping a community feel seen.

From banners and social promos to signage around the park, the new look unified every touchpoint of the event. The organizers now have a flexible visual system they can reuse for future years — evolving the identity while keeping the heart intact.