The Jewel Group
Web Design · Design · Interior Design · Branding · Operations
When we first met The Jewel Group, they were preparing to launch The Sunset Jewel — a quiet home in Joshua Tree that needed more than design help. It needed a soul.
We joined early, guiding branding, interior design, and guest operations to shape not just a look, but a feeling. Every element — from the color of the walls to the tone of the welcome book — was chosen to evoke the warmth and ease of desert living.
The response exceeded expectations. Bookings filled quickly, guests connected deeply with the experience, and soon there was a new challenge: how to grow this success without losing its heart.
A growing collection of retreats.
Following the success of The Sunset Jewel, we partnered with The Jewel Group to bring two more properties to life — La Casa Estrella and Rockbound Ridge.
Each home offered a new expression of the brand:
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The Sunset Jewel — soft, warm, and sunlit, capturing the calm glow of Joshua Tree evenings.
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La Casa Estrella — celestial and moody, with deep blues and reflective metallic tones that echo the night sky.
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Rockbound Ridge — clean, modern, and grounded in desert minimalism.
Across all three, we built distinct personalities that still felt undeniably connected — three properties, one heartbeat.
Each home had its own rhythm, but together they told the same story — of stillness, sunlight, and space to breathe.
We designed with restraint and intention, allowing the desert itself to guide each decision. Natural textures, gentle color palettes, and thoughtful flow through each space created a guest experience that felt relaxed yet refined.
From the interiors to the websites, every touchpoint was crafted to enhance the experience.
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Behind the scenes, we worked with The Jewel Group to align operations across all three properties: consistent messaging, cohesive digital systems, and guest resources that made the experience effortless from booking to checkout.
Our goal was to help the team scale sustainably — keeping the same warmth and attention that made The Sunset Jewel special while preparing for future growth.
The success of The Jewel Group’s portfolio wasn’t just measured in bookings — it became a case study in how thoughtful design and cohesive branding can create real value. Within a few years, all three homes were sold to new owners who fell in love with the same story we helped build.
